Snoop Dogg has develop into co-owner of English Championship facet Swansea Metropolis in an unlikely alliance between the world of rap and soccer, the Welsh membership introduced.
The 53-year-old American star joins former Actual Madrid stalwart and Croatia World Cup finalist Luka Modric within the membership’s possession construction.
Snoop Dogg made a shock look on the membership’s social media channels final week, modelling their new house jersey for the 2025-26 season, and the membership introduced on Thursday that he has develop into an investor.
Swansea’s Welsh rivals Wrexham have achieved a meteoric rise to the championship – the second-tier of English soccer – since Hollywood actors Ryan Reynolds and Rob McElhenney purchased the membership in 2020.
Swansea Metropolis is delighted to announce world rap celebrity and multi-platinum promoting artist @SnoopDogg has develop into the membership’s newest high-profile co-owner and investor.
👉 https://t.co/x0Rn7Jrapo pic.twitter.com/WkmrtBd56k
— Swansea Metropolis AFC (@SwansOfficial) July 17, 2025
Snoop Dogg’s Swansea involvement comes after American businessmen Brett Cravatt and Jason Cohen took over the membership final November.
Swansea will hope that Snoop Dogg, whose actual identify is Calvin Broadus, can use his 100 million-plus social media followers to spice up the membership’s profile as they search to return to the Premier League for the primary time since they had been relegated in 2018.
Swansea’s homeowners have mentioned they wish to generate higher income, which might permit them to speculate extra in new gamers beneath the revenue and sustainability guidelines in British soccer.
The 53-year-old rapper mentioned on the membership’s web site: “My love of soccer is well-known, nevertheless it feels particular to me that I make my transfer into membership possession with Swansea Metropolis.
“The story of the membership and the world actually struck a chord with me. This can be a proud, working-class metropolis and membership. An underdog that bites again, identical to me.
“I’m proud to be a part of Swansea Metropolis.”
Swansea introduced in April that Modric, who this week joined AC Milan on the age of 39 after leaving Actual Madrid, had acquired a stake within the membership.
“To borrow a phrase from Snoop’s again catalogue, this announcement is the following episode for Swansea Metropolis as we search to create new alternatives to spice up the membership’s attain and profile,” Swansea’s homeowners mentioned in an announcement.
“Snoop’s colossal world fanbase and viewers will definitely assist us do this, and he has made clear to us all through this course of simply how excited he’s on the prospect of becoming a member of the membership.”
“Snoop has overtly shared his love of soccer and his want to be concerned within the recreation, and we anticipate his involvement to assist us placing as aggressive a group as potential out on the sector.”
Wrexham targets Premier League via playoffs
In the meantime, the Hollywood fairy story that’s Wrexham AFC is just simply starting, the membership’s chief government mentioned on Friday because the Welsh facet continued its unlikely quest to crack the English Premier League.
Since Reynolds and McElhenney purchased the Welsh membership in 2020, Wrexham has develop into the primary group to earn three successive promotions from England’s Nationwide League to the second-tier championship.
Wrexham will play relegated former Premier League membership Southampton of their championship opener on August 9, a prospect membership chief government Michael Williamson described as a “pinch your self” second.
Williamson, talking in Wellington throughout the membership’s preseason tour to Australia and New Zealand, mentioned success was greater than merely making up the numbers.
“The expectation is, and Rob McElhenney will say that he doesn’t know what this phrase is, however clearly we have to consolidate our place within the championship,” Williamson mentioned.
“If we’re capable of finding ourselves midway via the season, in December, in that 3-4-5-6-7 place, folks ought to be anxious about us.
“As a result of I imagine if we make the playoffs with the kind of mentality that we’ve got, something can occur in 90 minutes.
“I actually would give ourselves a robust shot of giving it a run.”
The Welsh minnows languished for years within the decrease tiers of English soccer earlier than being purchased by Reynolds and McElhenney, and taking pictures to fame via the Welcome to Wrexham documentary.
They return to the championship for the primary time in additional than 40 years.
The preventing phrases had been echoed by former Wrexham player-turned-club ambassador, Ben Tozer, who was additionally in New Zealand for the tour.
“It’s an enormous problem, don’t get me flawed,” Tozer mentioned.
“However the momentum of our membership, 4 years of pure success and on track, successful much more video games than dropping. We may shock some folks.”
Fellow membership ambassador, former Wrexham and Manchester United goalkeeper Ben Foster, mentioned the membership had set itself aside by recruiting the correct folks.
“When you have a look at it within the chilly gentle of day, the stark actuality is that cash goes to start out enjoying an enormous function now,” Foster mentioned.
“If you’ve bought gamers and golf equipment which have simply been relegated from the Premier League, they’re on huge wages they usually’re huge gamers they usually’re value huge cash as a result of they’re of a calibre of participant.
“However I’d prefer to assume Wrexham can do it in a barely completely different method the place we determine the folks, and the group is extra vital than the people.”
Foster lauded a “no d********” coverage on the membership, which meant gamers and workers had been working in the direction of a standard objective.
Chief government Williamson mentioned the coverage began within the dressing room and was led by supervisor Phil Parkinson.
Over the previous 12 months, Wrexham’s workers numbers had grown by greater than 60, to about 105.
“I’d say a lot of the 60 or so workers which were employed, I’ve personally interviewed in some unspecified time in the future,” Williamson mentioned.
“For me, it was vital to herald, particularly on the senior management facet, individuals who understood what Wrexham is and what we’re really doing right here. We’re not simply one other soccer membership.
“There are individuals who had unimaginable CVs, expertise. You have a look at them and say, ‘Wow, you assume that they might be unimaginable for Wrexham.’
“And then you definately undergo the interview course of and realise that they’re not likely understanding what Wrexham is as a city, as a neighborhood, as a membership.
“That’s one thing that took loads of effort. We’re making an attempt to create a tradition throughout the membership.”
Wrexham will return to Wales on Sunday, after enjoying Wellington Phoenix in New Zealand on Saturday night.
Parkinson confirmed the membership was near signing New Zealand worldwide left again Liberato Cacace – a former Wellington Phoenix junior participant – from Italian membership Empoli.
Cacace’s father, Antonio, owns an Italian restaurant in Wellington the place Parkinson deliberate to drop in for a glass of wine earlier than leaving the town on Sunday.